Exercise advice you can actually trust.

Why we started

Fitness content has an honesty problem. Most of it is written to sell something — a supplement, a programme, a body — and much of it contradicts the rest. Beginners get told to train like athletes, older adults get told to take it easy, and almost nobody explains what to do when it hurts.

We started MoveWell in 2020 to write the opposite: guides that explain the technique properly, state the realistic timeline, name the common mistakes, and say clearly when an exercise is not right for you.

How we produce a guide

• Written by a qualified coach. Every guide names its author and their credentials. No anonymous content.
• Reviewed by a physiotherapist. Dr. Erik Lund reviews every guide for loading, range of motion, contraindications and the wording of safety claims before it goes live.
• Practised, not just described. We film and coach the movement before writing it up, and we test the progressions with real beginners.
• Updated when the evidence moves. Substantive edits are dated. We do not silently rewrite a guide after criticism.

What we will not do

• Claim a single exercise will transform your body.
• Recommend supplements or sell training programmes we would not use ourselves.
• Publish before-and-after transformations, which teach people to value the wrong outcome.
• Tell older adults to avoid strength training. The evidence points overwhelmingly the other way.

How we make money

MoveWell is free to read. We fund it with display advertising (including Google AdSense) and occasional affiliate links to equipment we actually use. Advertisers never see a guide before publication, cannot sponsor a rating and have no influence over what we recommend. Our editorial policy sets this out, and the advertising page explains the formats we run.

Health disclaimer, up front

Exercise carries risk, and this site is general information rather than medical advice. If you have a heart condition, uncontrolled blood pressure, a recent injury or surgery, are pregnant, or have not exercised in years, check with a doctor before starting. Full detail is on our health disclaimer page.

The team